I read. I write. I spend all together too much time on the internet. I talk incessantly about books, TV and movies. I write for Hello Giggles and
Entertainment companies come to Comic-Con with the goal of igniting controlled brush fires on the Web — a burst of positive Twitter, blog and Facebook chatter that spreads to the mainstream and creates new fans. But the Comic-Con crowd is a discerning one and frequently refuses to cooperate. This can create difficult (sometimes impossible) messes for studio marketers to mop up.