The Story of Kids TV Mastermind Fred Seibert

What Seibert learned developing those two shows was that when it comes to finding unique, oddball programming for kids—the kind of successes you can’t focus-group—your only ally is the law of averages. The idea Seibert and his colleagues at Hanna came up with (which eventually turned into Cartoon Network’s Cartoon Cartoonsand Nickelodeon’s Oh Yeah! Cartoons) would give any traditional network executive hives.

“We had to create a circumstance where we were allowed to fail at a very high rate,” Seibert explains.

If 10 pilots seems like a lot for a single season for any network, how about 48 pilots (“41 failures!” says Seibert, cheerfully) culled from a whopping 5,000 submissions? Granted, these were traditional, seven-minute cartoons like the Bugs and Daffy shorts of yore, not multimillion-dollar dramas. But $10 million is still $10 million, whether you spend it on foie gras or potato chips.

channelfrederator

I have referenced Edna so many times today that this showing up on my dash is just serendipitous in its perfection.

(via agentrosetyler-archive)

I love this graphic a lot. So much so that I’m sharing it again. It’s been the wallpaper on my computer for months. (via The Peanut Gallery | Vanity Fair)

I love this graphic a lot. So much so that I’m sharing it again. It’s been the wallpaper on my computer for months. (via The Peanut Gallery | Vanity Fair)

The Story of Kids TV Mastermind Fred Seibert

What Seibert learned developing those two shows was that when it comes to finding unique, oddball programming for kids—the kind of successes you can’t focus-group—your only ally is the law of averages. The idea Seibert and his colleagues at Hanna came up with (which eventually turned into Cartoon Network’s Cartoon Cartoonsand Nickelodeon’s Oh Yeah! Cartoons) would give any traditional network executive hives.

“We had to create a circumstance where we were allowed to fail at a very high rate,” Seibert explains.

If 10 pilots seems like a lot for a single season for any network, how about 48 pilots (“41 failures!” says Seibert, cheerfully) culled from a whopping 5,000 submissions? Granted, these were traditional, seven-minute cartoons like the Bugs and Daffy shorts of yore, not multimillion-dollar dramas. But $10 million is still $10 million, whether you spend it on foie gras or potato chips.

channelfrederator

I have referenced Edna so many times today that this showing up on my dash is just serendipitous in its perfection.

(via agentrosetyler-archive)

I love this graphic a lot. So much so that I’m sharing it again. It’s been the wallpaper on my computer for months. (via The Peanut Gallery | Vanity Fair)

I love this graphic a lot. So much so that I’m sharing it again. It’s been the wallpaper on my computer for months. (via The Peanut Gallery | Vanity Fair)

About:

I read. I write. I spend all together too much time on the internet. I talk incessantly about books, TV and movies. I have written for Hello Giggles, Huffington Post, The Mary Sue, Buzzfeed, and tweet frequently as Bookoisseur. I also have a blog at Bookoisseur Writes.

Following:

Mic
*CV
NPR