Visual Identity: to give a Norwich University College of the Arts student society a visual identity.
Here I chose to re-brand the Creative Writing society. I put my design into context by creating a starter pack for the members- with the inserts including an introduction to the group, a bookmark, two postcards displaying the logo (one with typography and one without), flyers and a poster.
I wanted to mirror a raw and personal touch through my starter pack, so I used handwritten fonts printed on textured paper and pages from books to convey an honest representation of the valuabilty of creative writing itself.
I used blue ink for an artistic theme that ties all the inserts together. The coffee cup ink ring adds an honest expression of a creative writer’s thought pattern. The intensity of the blue ink contrasts well with the fragile material of the paper- balancing the design out.